Introducing Wolt Gifting: A personal touch for sharing love this Valentine’s Day and beyond

[Helsinki], 10.02.2025 - Local commerce platform Wolt announces the launch of its new Gifting feature, just in time for Valentine’s Day. The feature allows customers to create meaningful gestures with a few taps, combining personalized gifts with ease of delivery. 

Valentine’s Day is a time to celebrate love, connection, and appreciation for the people who matter most. Starting today, customers across all Wolt markets can gift almost anything from the platform, choosing from a wide range of restaurants, groceries, and local shops. Beyond food, potential purchases include flowers, chocolates, and accessories – whether for loved ones or themselves. 

With Wolt’s new feature,  customers can now add a beautifully designed digital card and personal message to make gifts truly special. Whether it’s a “you’re the best” bouquet, an “I deserve it” pampering self-care kit, or a “remember we used to order this?” romantic dinner, there are countless options to choose from, spanning local favorites and beloved brands – so there’s something special for everyone. 

“It’s about more than the gift, it’s about the connections and memories it creates,” said Bachir Bennani, Director of Product, Consumer Product. “The new feature unites Wolt’s delivery expertise with the joy of thoughtful giving. It highlights how Wolt can make it easier for people to celebrate and connect. With Gifting, we’re helping people celebrate, connect and show they care in a way that feels personal and meaningful.” 

Here’s how the Gifting Feature works: 

1. Choose an address: Enter the recipient’s delivery address.

2. Pick your gift and personalize it: Browse the app for the perfect gift and select “Send as a Gift” at checkout. You will be prompted to add a personal message, a digital card and the recipients' contact details.

3. Deliver it: Confirm your order, and the recipient will receive an SMS to track the delivery and view your message. No Wolt account needed!

Wolt’s 2024 Valentine’s Day data reveals the evolution of romance: 

Valentine’s Day may bring to mind roses and chocolates, but Wolt’s data really lifts the lid on how people celebrate. From nearly half of flower orders being sent to a secondary addresses, possibly including also friends and family rather than romantic partners, to surprise midnight deliveries and pairings of flowers with bakery treats or sushi, these trends reflect a broader expression that goes beyond traditional expectations, highlighting how gifting makes it easy to strengthen connections and share meaningful moments.

Flowers still reign supreme, but tulips are rising: Last Valentine’s Day, flower shops made over  €1.6 million in sales on Wolt, with roses predictably taking the top spot. Yet tulips followed closely behind, hinting at a subtle shift in preferences. 

• Last-minute magic: Love often arrives at the eleventh hour or later. With deliveries completed as late as 23:59, technology is stepping in to save the day, ensuring romantic gestures are delivered just in time!
• Romantic pairings: While flowers are a classic gesture, Valentine’s Day orders revealed culinary trends. Baked goods, coffee, and sushi restaurants outperformed burger orders; cakes and chocolates emerged as the “edible equivalent” of roses, completing the romantic package.
• The rise of Galentine’s Day and Bromance? Nearly half of flower orders (47%) were sent to secondary addresses, which could indicate that gifting is becoming increasingly popular among friends.
• Chocolate, strawberries, and a taste for luxury: Chocolates predictably topped the list of sweets, but strawberries also saw a doubling in demand and for some, grand gestures stole the show: one customer ordered flowers worth over €500, while another splurged on electronics exceeding €1,000.
• Record-breaking distances: Poland set a record with the longest flower delivery, stretching over 17 kilometers, almost half a marathon of love!

Beyond Valentine’s Day: A feature for every occasion 

While Valentine’s Day sets the stage for Gifting, this feature is designed for all of life’s moments. Across all occasions, from birthdays to anniversaries or a simple “thinking of you” surprise, Gifting adds a personal touch and transforms everyday giving into something special.

For more information about the Gifting feature, please visit: Gifting Page. More gifting inspiration can be found here Valentine’s Day Page.