> New features enable merchants to create a single ad campaign across multiple venues and target specific consumer groups, such as lapsed customers or new users.
MARCH 4, HELSINKI, FINLAND | Local commerce platform Wolt is introducing new features to its advertising service for merchants.
The new functions set out to help enterprise partners - merchants operating multiple venues - build and better manage their campaigns.
– Multi-Venue Campaigns: Merchants can create a single ad campaign across multiple venues, making it simple for enterprises to scale. The feature is designed to maintain budget efficiency and give merchants control over their advertising spend.
– New Target Audiences: This feature allows partners to target unique customer segments, without overlapping with existing customer base, enabling merchants to drive up incremental revenue.
– Data Collaboration Platform: Developed in partnership with AppsFlyer, the platform enables secure, privacy-centric data collaboration, seamless audience activation on ads and promotions, and precise measurement.
"We're thrilled to be able to introduce major improvements for our enterprise partners. The new features set out to make advertising across multiple venues simpler, and help our partners boost the incremental sales they get through Wolt Ads,” says Catalina Salazar, Global Head of Wolt Ads.
“Our goal is to drive meaningful growth for our partners without overwhelming customers with excessive content or compromising on privacy. We’re working hard on many fronts to achieve it.”
The Wolt Ads for Merchants service is designed to help partners - from small local merchants to bigger enterprises - accelerate their growth and visibility through several in-application touch points.
Merchants only pay for the sales they get through the ads – not for clicks or views – and have full control of their campaigns through Wolt’s self-serve tools.
About Wolt
About Wolt
Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
Wolt was founded in 2014 and joined forces with DoorDash (NASDAQ: DASH) in 2022. Together, we operate in over 30 countries today, 28 of which are with the Wolt product and brand. You can read more on the Wolt website.