Wolt Ads launches Fire Deals to empower businesses to reach new customers and drive long-term growth
> “Fire Deals is designed to help merchants reach new customers at the right moment in the app and turn that first order into an ongoing relationship. It’s about driving customer acquisition and long-term growth for our partners, while also creating something genuinely engaging and affordable for customers,” says Catalina Salazar, Global Senior Director of Wolt Ads.
HELSINKI, JUNE 11: Wolt Ads is expanding its merchant toolkit with Fire Deals - a new way for partners to reach customers who haven’t ordered before through surprise, time-limited in-app promotions.
By focusing on new audiences, these pop-up offers are designed to generate additional sales and support long-term growth.
Early pilot results show the average venue running Fire Deals grew its customer base by 20%, generated 35% more sales during the campaign, and boosted orders by around 26%.*
The product provides a practical way for merchants to turn first orders into regular customers, while keeping campaigns controlled and measurable.
At the same time, consumers can discover somewhere new and save money through a simple, swipeable experience.
“Fire Deals is designed to help merchant partners reach new customers at the right moment in the app and turn that first order into an ongoing relationship,” said Catalina Salazar, Global Senior Director of Wolt Ads.
“Businesses are always looking for ways to reach new customers, and customers are looking for good value. Fire Deals brings those two things together in a way that feels straightforward and enjoyable - discover somewhere new and get a great offer.
"By focusing on customers who haven’t ordered from a venue before, we’re giving merchants a targeted way to invest in growth. It’s about driving customer acquisition and long-term growth for our partners, while also creating something genuinely engaging and affordable for customers.”
Each time a Fire Deal appears, customers see a small selection of high-value offers. Once opened, these can be used immediately for a limited period.
- A highly visible, targeted in-app promotion designed to reach customers who haven’t ordered from the restaurant or store before and drive additional sales.
- Clear budget controls and flexible campaign timing.
- An opportunity to turn first orders into repeat customers and long-term revenue.
- Exclusive, time-limited offers from restaurants or stores they haven’t tried before, delivered through a simple, swipeable experience.
- A reason to browse and discover new venues, even when they aren’t immediately ready to buy.
- Clear visibility of savings at checkout.