Treats, Tricks & Last-Minute Picks: Wolt’s Halloween Trends Unmasked

Helsinki, 28.10.2024 – Halloween is almost here, and Wolt reveals some spooktacular trends that are making waves across our Wolt countries this season! While costumes and decorations set the scene, it’s candy and party essentials that steal the spotlight! From sugary delights to party props delivered in record time, here’s a look at how people are preparing for Halloween with Wolt.*

Most Popular Sweets By Country: It wouldn’t be Halloween without mountains of chocolate and candy! Across Wolt countries, we’ve seen a spike in candy orders, with some surprising preferences country by country. The top candies dominating the charts across select countries in Europe include:

• Knoppers (Denmark)

• Sure Smågodt Favoritter (Norway)
• Caramelised Donuts (Iceland)
• Oreos (Austria)
• Kinder Maxi Milk Chocolate (Sweden and Hungary)
• Kinder Bueno (Croatia and Greece)
• nimm2 (Poland)

The Biggest Candy Orders: But it doesn’t stop there! Some customers aren’t just stocking up for the big night; they’re going all out!! A customer in Estonia purchased 60 “Fazer Moomin Collection” of chocolates and candies and in Lithuania someone bought 50 pieces of “Center Shock Monster Mix” in a single go - talk about stocking up for trick-or-treaters! These big candy orders aren’t rare - across Europe, people are loading up for parties, community events, or just being the most popular house on the block. From Denmark’s 40 packs of “Anton Berg Marcipanbrød” to 27 packs of “Tutti Frutti” in Malta or Latvia sweetening up their season with 25 packs of “Chupa Chups Melody Pops” - the Halloween spirit is alive!

Last-Minute Orders And Party Essentials: With Halloween parties on the rise, last-minute shopping is in full swing! Whether it’s running out of decorations or needing extra party props, Wolt’s Party Accessories category is flying off the virtual shelves - and we’re delivering faster than you can say “Boo!” In Greece, a "Spider Mask" arrived in under 10 minutes, and in Cyprus, a "Blood Bottle with Dracula Teeth" was delivered just as swiftly - proving speed and spookiness go hand in hand!** When it comes to party essentials, in Norway they’re getting their hands on "Tattoo & Blood Scratched" sets, over in Malta, Halloween banners are the must-have décor, while in Estonia pirate-themed napkins are a hit.

The Halloween Must-Have: Pumpkin Power! Once August waves goodbye, the real pumpkin craze begins! From pumpkin-flavored treats to seasonal pumpkin decorations for your home, sales take off - growing 2-3 times in countries like Poland, Denmark, and Sweden from August to October. Whether you're gearing up for a fall celebration or simply joining the seasonal pumpkin decoration, Wolt has you covered!

Candy And Party Essentials Rule Halloween: Across our countries, about every third retail basket includes either candy or a party accessory. That means half of all retail orders made during Halloween have a sweet or festive twist, whether it’s to stock up for trick-or-treaters or to throw a hauntingly good party. In some countries, a whopping 25% of retail orders include sweets, whereas overall chocolate wins over candy!

Happy Halloween From Wolt! Whether you’re prepping for a spooky night or just making sure your trick-or-treat bowl is overflowing, Wolt is here to deliver your Halloween essentials in no time!

*According to Wolt ordering data from October 2023

**Based on average delivery time. Delivery times may vary and are not guaranteed.