New study reveals diverse demographics, motivations, and policy preferences of Wolt courier partners
Helsinki, 11 November – A comprehensive survey conducted by Copenhagen Economics sheds light on the diverse backgrounds, motivations, and policy preferences of Wolt courier partners, highlighting the importance of flexibility and financial stability in the platform economy. The survey, which gathered insights from over 20,000 couriers across 23 countries, underscores flexible work's role in courier partners’ lives.
The average age of a Wolt courier is 36, and 40% have pursued further education beyond high school, with 22% holding university degrees. This data portrays courier partners as empowered individuals who leverage flexible platform work to support their personal and professional goals.
- 75% of couriers agree that delivering on Wolt offers flexibility to decide when and how much to work - a level of flexibility not easily found elsewhere.
- 67% appreciate the freedom to fit deliveries on Wolt around other commitments, such as family and hobbies.
- 79% prefer delivering on Wolt over other earning opportunities, demonstrating the value of platform work as a part-time solution that meets modern workforce needs.
Wolt’s internal data reveals that over 200,000 people across Wolt’s 28 markets are currently on the waiting list to start delivering on Wolt as courier partners - evidence of the growing appeal of this work model.
Wolt’s internal data shows that courier partners make deliveries an average of 8 hours per week, with 83% delivering fewer than 20 hours weekly. For most, Wolt is a preferred option for part-time, flexible work.
“Wolt couriers have made it clear: they value their independence and want to protect the flexibility of being independent contractors. To date, their perspective has been largely ignored in the political debate,” said Tuomas Hurmerinta, Global Head of Operations at Wolt. “The study’s findings align with Wolt’s commitment to supporting couriers' needs for flexibility with enhanced protections, giving them the opportunity to achieve their goals by earning what they need, when they need it and on their own terms.”
To learn more about couriers’ perspectives and explore the survey results, visit www.courierinsights.com.
The research was conducted by Copenhagen Economics, one of Europe’s leading economics firms. The study gathered responses from over 20,000 courier partners across 23 countries. The survey took place in June 2024, gathering insights from couriers delivering on the Wolt platform between April and June 2024 in Austria, Azerbaijan, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Georgia, Greece, Hungary, Iceland, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Malta, Norway, Poland, Slovakia, Slovenia, and Sweden.
About Wolt
About Wolt
Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
Wolt was founded in 2014 and joined forces with DoorDash (NASDAQ: DASH) in 2022. Together, we operate in over 30 countries today, 28 of which are with the Wolt product and brand. You can read more on the Wolt website.
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