Wolt Launches International Campaign Starring Owen Wilson

• Wolt launches its first brand ambassador campaign with actor Owen Wilson in a new international initiative, starting with Wolt+, its popular membership program

• Wolt+ offers €0 delivery fees, 10% off selected items, and exclusive deals from restaurants, stores, and local favorites

• Wolt+ has helped members save more than €200 million since launch

HELSINKI – June 2nd, 2025 – Wolt, the technology company known for its local commerce platform, has launched a new international campaign featuring actor Owen Wilson as its first-ever brand ambassador. Wilson steps into the spotlight in a year-long collaboration that includes a series of campaigns across multiple occasions — starting with Wolt+, the company’s fast-growing membership program, which offers €0 delivery fees and access to exclusive deals and promotions.

Rolling out across 25 countries, the campaign features Wilson’s laid-back, relatable humor as he brings his signature charm to show how Wolt+ helps people stress less, save more, and stay stocked — from dinner to toothpaste to groceries and everything in between.

“I didn’t have to stretch too far for this part,” says Owen Wilson. “Between work and running out of snacks at the worst possible time, Wolt is your go-to app. It really simplifies things. Dinner? Sorted. Groceries? Easy. Forgot toothpaste again? Covered. Wolt+ just makes the everyday stuff way less complicated.”

The campaign will launch across TV, outdoor, digital, social, and streaming platforms, with a 45-second hero ad, local cutdowns, and bonus content featuring Wilson’s favorite celebratory moments and items to order in Europe when he’s on the move.

“Owen brings exactly the tone we love at Wolt — easygoing, quietly confident, and relatable,” said Fredrik Lucander, Vice President of Growth, Brand and Ads at Wolt. “This campaign begins with Wolt+, but our partnership with Owen goes beyond one product. It’s about telling the broader story of how Wolt fits into people’s everyday lives — from food and groceries to so much more — in a way that feels useful, personal, and distinctly local.”

Wolt+ is Wolt’s monthly membership programme offering €0 delivery fees, 10% off selected items, and exclusive deals from restaurants, supermarkets, stores and local favorites. With over 1 million members it’s a go-to for people who like getting what they need — fast, easy, and with no added stress — and it typically pays off in just three orders. Since launching in 2021, Wolt+ members have saved more than €200 million.

Learn more or sign up at: www.wolt.com