Wolt Ads announces 5 major partnerships to unlock opportunities for brands and merchants ‘beyond the app’

> Collaborations with Koddi, Magnite, Skai, and StackAdapt, enable brands, merchants and agencies to reach millions of engaged customers in new ways across social platforms, search engines, and other online spaces 

> Electric Vehicle Advertising - offering brands and merchants a scalable, out-of-home platform - also unveiled in partnership with The Better Cities Company

> “Retail media is no longer confined to a single channel, it’s an ecosystem,” says Catalina Salazar, Global Senior Director of Wolt Ads

OCTOBER 15, HELSINKI | Wolt Ads today announces a major expansion of its capabilities with five new partnerships - empowering businesses to reach shoppers outside of the app in a range of new ways.

Wolt's advertising service for merchants, brands and agencies has teamed up with leading ad-tech players Koddi, Magnite, Skai and StackAdapt, strengthening its position in the fast-moving retail media landscape.

The collaborations make it possible for advertisers to broaden their campaigning across social platforms, search engines, and the other online spaces consumers use regularly, maximizing visibility and driving measurable results – including linking off-platform interactions directly to in-app purchases.

Businesses, even smaller brands, can now also create and launch video ads for streaming services and connected TV in minutes, reaching audiences wherever they are watching – at home or out and about.

Alongside this, Wolt Ads is extending its offline capabilities with a growing fleet of electric vehicles to offer brands a scalable, out-of-home platform. Developed by The Better Cities Company as a flexible alternative to traditional offline advertising, they allow for hyperlocal, sustainable campaigns in city-centers, as consumers commute and socialize.

“Retail media is no longer confined to a single channel, it’s an ecosystem. By combining our strong in-app presence with opportunities beyond the app, and by adding sustainable offline solutions like Electric Vehicle Ads, we’re giving brands the power to meet their audiences everywhere - with measurable impact at every touchpoint,” said Catalina Salazar, Global Senior Director of Wolt Ads.

“With these new solutions, Wolt Ads is uniquely positioned to connect digital and offline experiences, giving brands a one-stop shop to drive awareness, consideration, and measurable sales.”

The announcements follow DoorDash’s acquisition earlier this year of Symbiosys, a retail media platform which enables brands and retailers to collaborate on off-site search, social, and video campaigns that drive customers directly to retailer product pages, maximizing impact across every stage of the shopper journey.

New partnerships in short:

• Koddi: A commerce and retail media technology provider that enables agencies and brands to activate Wolt campaigns directly from the platforms they already use, such as The Trade Desk.

• Magnite: Wolt is leveraging Magnite’s streamr.ai GenAI tools that enable brands to create and launch ad campaigns for streaming and connected TV within minutes. 

• Skai: An AI-powered omnichannel advertising platform for commerce media that connects the dots across publishers, retailers, data, and operations. Skai will enable advertisers to integrate Wolt Ads into unified strategies that drive growth, profitability, and market share.

• StackAdapt: A programmatic advertising and marketing platform that leverages AI and machine learning for campaign planning, activation, and optimization. Advertisers logging in will now be able to access Wolt’s in-app ad products directly.

• The Better Cities Company: A Scandinavian technology company turning urban electric vehicle fleets into sustainable new advertising real estate, measured and optimized through intelligent automation and programmatic analytics.